Danni is a dedicated professional, digital expert and bi-lingual. She is the pioneer of digital marketing for luxury industry in China. During the years in Piaget and Chanel, she successfully developed digital ecosystem, implemented various services and digital platforms in China, such as Social Media & WeChat in particular, eCRM, Brand building & content Marketing, SEO-SEM, cross-platforms creative campaigns, as well as e-commerce implementation & Drive-To-Store strategies. Many of her projects owned awards and inspire the industry.
Alfie is a local creative guy, graduated from Shanghai Jiao Tong University Art Major. He have more than 12 years advertising industry experience cross the traditional & digital communication.Alfie has a proven track record of affecting change and leading teams use the creative way to generate innovative communication solutions that have consistently exceeded brand & business objectives. He is mainly responsible for the overall concept of creativity and executive extension, he makes innovation about the brand ‘s creative in the digital platform, to maintain the stability of the communication strategy extension and give surprise to the audience by idea.